Localized Shopping Feed Integration

Generate customized feed files for specific countries and marketplaces.

The Localized Shopping Feed Job is a powerful feature that allows retailers to generate customized product feed files for specific countries and marketplaces. It ensures that your product listings are:

  • Compliant with local regulations
  • Aligned with marketplace-specific standards
  • Optimized for regional marketing efforts

Key Benefits

  • Localization: Tailor feeds by country, currency, language, or regulatory need
  • Compliance: Automatically include required attributes per region (e.g., HS code, COO, pricing formats)
  • Efficiency: Automates generation and download of localized feeds via a scheduled SFCC job
  • Marketplace Ready: Prepares listings in the expected format for platforms like Google Shopping, Meta, and others

Output Location

Once executed, the job generates feed files in the following location:

/IMPEX/src/esw/localizedfeeds/

Files can be downloaded directly from this folder via Business Manager or external automation tools.

Use Cases

  • Generate US-specific product feeds with imperial weight units and USD pricing
  • Create EU-compliant listings including HS codes and eco-tax data
  • Build localized Google Shopping feeds with language- and market-specific adjustments

How to Test Localized Shopping Feed Job

Follow these steps to test the localized shopping feed job in your SFCC instance:

Enable Country-Level Support

  • Navigate to Merchant Tools > Custom Objects > ESW_COUNTRIES
  • Open the relevant country record.
  • Enable the checkbox: Is Localized Shopping Feed Supported?

Enable Product-Level Support

  • Go to the product(s) you wish to include in the feed.
  • Set the following attribute ESW Localized Shopping Product = true

Configure Feed Settings

  • Navigate to Merchant Tools > Custom Preferences > ESW Localized Shopping Feed Configuration
  • Set up all required configurations.

Set Product Attribute Mapping

  • Add the custom field mappings using the following JSON structure:
{
  "material": "eswMaterial",
  "countryOfOrigin": "eswCountryOfOrigin",
  "hsCode": "eswHsCode",
  "hsCodeRegion": "eswHsCodeRegion"
}

Run the Feed Job

  • Navigate to:
    Administration > Jobs
  • Run the following job:
    eswLocalizedShoppingFeed

Validate the Generated Feed

  • Navigate to the following path:
    /Impex/src/shopping-feeds/
  • Download the generated feed file.
  • Open and verify that the feed content matches expected values.
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