Setup Automatic Country and Language Redirection

When automatic redirection is enabled, shoppers are automatically redirected to the storefront that best matches their location preferences (e.g., country, language, or currency).

This ensures:

• A localized shopping experience tailored to the shopper’s region.
• Automatic display of the appropriate storefront without requiring manual selection.

Setup Automatic Country and Language Redirection

Switch language to match the visitor’s browser when translations are available

Activate automatic redirection

Follow these steps to activate automatic redirection

Markets Using Dedicated Domains

When a market is configured with its own domain, subdomain, or subfolder, the country/region redirection feature automatically detects the customer’s geolocation and redirects them to the corresponding market URL.

• US Market: example.com
• Canada Market: example.ca

If a Canadian customer visits example.com, they are automatically redirected to example.ca.

For markets using dedicated domains, the localized content is automatically indexed by search engines, improving discoverability and SEO performance for each market-specific storefront.

Markets Using Shared Domains

When a market shares the same domain as another market, the country/region redirection feature automatically detects the customer’s geolocation and adjusts the storefront content dynamically. This includes updates to currency, language, and other localized elements without changing the domain.

• Primary Market: United States – USD – example.com
• Secondary Market: Canada – CAD – using the same domain (example.com)

When a Canadian customer visits example.com, product prices and other content are automatically displayed in CAD.

For markets using shared domains, localized content is not indexed separately by search engines, as all markets operate under the same domain.

Country or Region Redirection in the European Union (EU)

To comply with EU legislation, customers from the European Union who access a localized storefront with a country-code top-level domain (ccTLD) are not automatically redirected. This ensures shoppers remain on the store they intentionally visited.

Optional Enhancement

To improve the user experience, you can install a third-party app from the Shopify App Store.

• These apps display country/region recommendations, allowing EU shoppers to manually select their preferred store for the correct language and location.

EU Country Code Top-Level Domains (ccTLDs)

Use the list below to identify the specific ccTLDs for EU countries:

Country	Flag	ccTLD
Austria		.at
Belgium		.be
Bulgaria		.bg
Croatia		.hr
Cyprus		.cy
Czech Republic		.cz
Denmark		.dk
Estonia		.ee
Finland		.fi
France		.fr
Germany		.de
Greece		.gr
Hungary		.hu
Ireland		.ie
Italy		.it
Latvia		.lv
Lithuania		.lt
Luxembourg		.lu
Malta		.mt
Netherlands		.nl
Poland		.pl
Portugal		.pt
Romania		.ro
Slovakia		.sk
Slovenia		.si
Spain		.es
Sweden		.se
European Union		.eu

Language Redirection

Language redirection automatically detects the customer’s browser language and switches the storefront to the matching language, if it’s available.

Requirements

For language redirection to work:

• The language must be added to your store.
• It must be assigned to the relevant markets.
• Translations must be added for store content.
• The language must be published.

Example

• Domain: example.ca
• Default Language: English
• Shopper’s Browser Language: French

When language redirection is enabled:

• The shopper is automatically redirected to example.ca/fr,
• The storefront is displayed in French for a localized experience.

Follow these these steps for automatic language redirection